How Self-Promotion Can Influence Your Patients to a “YES”!

What is more motivating, positive or negative emotions?

When it comes to your patients, you might be surprised to know that it is negative emotions.

 

For example, if I were to tell you that you would receive $5 if you spent a few minutes helping pick up garbage in the parking lot, I doubt that you would even get out of your chair.

It came to my attention this week that a dentist had accused me self-promote-at-workof being a “self-promoter” as if that was a criticism.  I was flattered!

 

Think about it.  Nothing happens until someone promotes something.  Whatever that “something” is, it has to be promoted by someone.

 

Some of the most notable figures in history have been self-promoters:

  • Ben Franklin – promoted himself and the American cause in France in order to persuade the French to enter the Revolutionary War on the side of the Americans.
  • Winston Churchill – was a self-promoter and promoter of the cause of freedom for Europe and the UK.
  • Our good friend Garth Brooks – the greatest entertainer of all time is a HUGE self-promoter and because of it, audiences around the world have enjoyed his music and countless children have benefitted from his charitable efforts.
  • I was with football great Emmitt Smith this week…a big self-promoter on and off the football field.  (He’ll be back on “Dancing with the Start on Monday.)  Because of  his willingness to promote himself and his businesses, he heads a large company that has created jobs for many, many people.
  • My dentist is one of the biggest self-promoters I know, thank goodness!  If your dentist does not promote his or her credentials, credibility, and abilities, no one would get any dental work done.

 

Show me someone who is not a “self-promoter” and I’ll show you someone who is not making much of a difference in the world.

 

What is it that you are promoting?  Your business, cause, beliefs, or values?  The best self-promoters are the ones who are influencing public opinion and the behavior of others for the better.  Isn’t that what we should all be doing?

 

So, if you would like to “accuse” me of being a “self-promoter, ” please do!  I would consider myself in good company – the company of some of the most influential people in history.  I don’t consider myself to have risen to that level, but if you want to affix the label, I’ll take it!

 

 

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